Everyone knows that if you are going to operate a business in today’s world you need a domain name. It is advisable to look at the domain name selected as other see it and not just as you think it looks. Failure to do this may result in situations such as the following (legitimate) companies who deal in everyday humdrum products and services but clearly didn’t give their domain names enough consideration:
1. A site called ‘Who Represents‘ where you ...
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If you think you know all you should know about CMYK and RGB, then answer this elementary question: Which one is subtractive color and which is additive – and why?
White is the presence of all color and black is the absence of color. In print we start off with all color in the white paper to which we add our ink. We are, in effect, subtracting from white color as we add ...
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Have you ever downloaded an image from the internet and then printed it, only to get results that were, well, less than you expected? The image looked great on your computer screen, but when you printed it, it either printed at the size of a postage stamp or it printed at a decent size but looked blurry and/or “blocky”? The culprit is image resolution.
So what can you do to make photos you download off the internet appear just as high ...
A client might ask for a specific Pantone color from their Pantone swatch book. The designer sets the file exactly as is required, yet when the client sees an example on their computer monitor they are disappointed that the color isn’t the same. Why is that?
Brightness, contrast, color settings… all monitors have them. Unless two monitors are calibrated to the exact same settings using hi-fidelity calibrators, the colors will always appear different. The best way to color-match is using printed ...
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As everyone knows, graphic designers are the reason there are so many wars in this world. They get inside our heads with their subliminal advertising, force us against our will to spend money on the worst pieces of shit, and eventually, drive us to depression and random acts of violence. And of course, most of them are communists.
So to do my part to save the world from them, I made a list of things you can do when working ...
A blonde working as quality controller in an M&M factory was throwing everything in the garbage. An executive approaches her:
– What do you think you’re doing?
– … getting rid of all the “W”s…
🙂 🙂 🙂
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Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to their business and this is why I am going to outline some very important facts telling you exactly why logo design should not cost $5 and why your logo is not something you should take lightly.
In broad terms, I will do this by comparing “cheap logo design” to “professional logo design” and I will outline ...
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If a well-intentioned guest arrived at your annual gala wearing sweatpants, ratty shoes, and clearly had not put comb to hair, what would your impression be? Not so good, right?
“But wait,” this guest might say, “I really mean well. I really contribute to society.”
Too late. Your impression is already formed.
This subtle dynamic is exactly what is at play when organizations think they can save money by designing something without the services of a graphic designer. The piece ...
A good logo design in theory should be able to create a positive, powerful first impression. It should also create a long lasting one as well.
Examples? Just think of IBM’s and McDonalds’ logo. If you can only see part of their logo you’ll instantly recognize it. This proves that their logo works in leaving a strong impression
to viewers. Isn’t that what we all want?
It should also convey to viewers, your company’s ethos, mission and products/services to ...
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