Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to their business and this is why I am going to outline some very important facts telling you exactly why logo design should not cost $5 and why your logo is not something you should take lightly.
In broad terms, I will do this by comparing “cheap logo design” to “professional logo design” and I will outline the reasons why professional logo designers do not charge such low fees and why you should invest in a professional logo design.
What is a logo?
To understand what a logo is meant to do, we first must know what a logo is. Wikipedia explains that “a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organisations and other non-commercial entities.”
It makes me wonder why people have no logo or why they would even bother with a cheap logo design if a logo is meant to do all of these things?
Written by: Jacob Cass
Jacob Cass is the founder of Just Creative Design, a personal graphic design portfolio, as well as a blog on the main subject of graphic design which provides free graphic design tips, articles & resources on all subjects of design, ranging from, but not limited to print design, logo design, web design, branding, typography, advertising & more.
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